Social Media for Special Events

Master social media strategies to enhance ROI at trade shows with Eric Schwartzman's expert insights, actionable tips, and comprehensive resources.

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Brief Summary

This course teaches you how to rock social media for trade shows. Learn to build hype, attract crowds, and keep the buzz alive long after the event ends. It’s all about maximizing your investment and creating lasting connections.

Key Points

  • Using social media before, during, and after trade shows
  • Importance of anticipation and engagement
  • Strategies for driving booth traffic through various platforms
  • Connecting with influencers and maximizing reach
  • Comprehensive coverage of multiple social media tools

Learning Outcomes

  • Create a buzz on social media before the trade show
  • Drive more traffic to your booth during the event
  • Extend post-show engagement and connections
  • Leverage different social media platforms effectively
  • Connect with key industry influencers for greater impact

About This Course

Essential Tips & Tricks for Using Social Media to Increase Exhibitor ROI. Taught by Best-Selling Author Eric SchwartzmanSocial media for trade shows includes everything you need to know to increase the effectiveness of your next trade show investment.

Exhibiting at trade shows is the single most expensive lead generation channel.  Learn how to use social media to build advance anticipation before you arrive, generate more business on-site and extend the excitement after the carpets are rolled and the booth is packed up.

Taught by Eric Schwartzman, who has led trade show marketing efforts for some of the world's biggest brands at the most competitive trade shows, this course is packed full of easy to execute actionalble insights. Get this course for all your booth staff and start scaling social media engagement at your next trade show or conference.

This comprehensive course covers social media event marketing via websites, email, search engine optimization, blogs, Foursquare, Facebook, Linkedin, Twitter, YouTube, Flickr, SlideShare and Mobile Apps.

You'll also get case studies and extensive supplemental resources to get your trade show team up to speed on integrating social media into your next trade show exhibitor marketing effort.

  • Effective Twitter Marketing at Trade Shows

  • Driving Booth Traffic with Social Media at Trade Shows

  • How to Find and Connect with Industry Influencers through Social Media at Trade Shows

Course Curriculum

Instructor

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Review
4.9 course rating
4K ratings
ui-avatar of Neel Krishen Ambardar
Neel K. A.
5.0
7 months ago

Very informative

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ui-avatar of Sachin Jose
Sachin J.
5.0
1 year ago

covers a wide range of information and gives a structural idea of how social media helps in event

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ui-avatar of Samreek Chakraborty
Samreek C.
4.5
2 years ago

None

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ui-avatar of Anonymized User
Anonymized U.
5.0
2 years ago

the social media for special events course is exactly a great course to learn 5/5 stars.

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ui-avatar of Anonymized User
Anonymized U.
5.0
2 years ago

f

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ui-avatar of Sarah Moura Silva
Sarah M. S.
3.0
3 years ago

Achei bom

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ui-avatar of Anurag Shrivastava
Anurag S.
1.0
3 years ago

Oh my God its Pathetic. First of all its an extremely extremely outdated course, secondly its irrelevant and boring. Please update or un list this course.

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ui-avatar of Maya Abo Diab
Maya A. D.
4.5
4 years ago

I Studied Marketing and I worked in different Marketing Department's. One of those was Events!

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ui-avatar of Jeremy Sung
Jeremy S.
5.0
4 years ago

It was amazing to come across Eric's series on Social Media! Lost of insights! Thank you for your tutorials!!

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ui-avatar of Andrew Parsons
Andrew P.
4.5
4 years ago

interesting

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