Social Media for Special Events
Master social media strategies to enhance ROI at trade shows with Eric Schwartzman's expert insights, actionable tips, and comprehensive resources.
Brief Summary
This course teaches you how to rock social media for trade shows. Learn to build hype, attract crowds, and keep the buzz alive long after the event ends. It’s all about maximizing your investment and creating lasting connections.
Key Points
- Using social media before, during, and after trade shows
- Importance of anticipation and engagement
- Strategies for driving booth traffic through various platforms
- Connecting with influencers and maximizing reach
- Comprehensive coverage of multiple social media tools
Learning Outcomes
- Create a buzz on social media before the trade show
- Drive more traffic to your booth during the event
- Extend post-show engagement and connections
- Leverage different social media platforms effectively
- Connect with key industry influencers for greater impact
About This Course
Essential Tips & Tricks for Using Social Media to Increase Exhibitor ROI. Taught by Best-Selling Author Eric SchwartzmanSocial media for trade shows includes everything you need to know to increase the effectiveness of your next trade show investment.
Exhibiting at trade shows is the single most expensive lead generation channel. Learn how to use social media to build advance anticipation before you arrive, generate more business on-site and extend the excitement after the carpets are rolled and the booth is packed up.
Taught by Eric Schwartzman, who has led trade show marketing efforts for some of the world's biggest brands at the most competitive trade shows, this course is packed full of easy to execute actionalble insights. Get this course for all your booth staff and start scaling social media engagement at your next trade show or conference.
This comprehensive course covers social media event marketing via websites, email, search engine optimization, blogs, Foursquare, Facebook, Linkedin, Twitter, YouTube, Flickr, SlideShare and Mobile Apps.
You'll also get case studies and extensive supplemental resources to get your trade show team up to speed on integrating social media into your next trade show exhibitor marketing effort.
Effective Twitter Marketing at Trade Shows
Driving Booth Traffic with Social Media at Trade Shows
How to Find and Connect with Industry Influencers through Social Media at Trade Shows
Course Curriculum
5 Lectures
5 Lectures
14 Lectures
3 Lectures
13 Lectures
Instructor

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Sachin J.
covers a wide range of information and gives a structural idea of how social media helps in event
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Samreek C.
None
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Anonymized U.
the social media for special events course is exactly a great course to learn 5/5 stars.
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Anonymized U.
f
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Sarah M. S.
Achei bom
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Anurag S.
Oh my God its Pathetic. First of all its an extremely extremely outdated course, secondly its irrelevant and boring. Please update or un list this course.
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Maya A. D.
I Studied Marketing and I worked in different Marketing Department's. One of those was Events!
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Jeremy S.
It was amazing to come across Eric's series on Social Media! Lost of insights! Thank you for your tutorials!!
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Andrew P.
interesting
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Neel K. A.
Very informative