Learn how to spot trends in 3 steps
Did you ever wonder how you can explore the future?
Trend research is a powerful method to detect change at an early stage. It will help you to explore possible futures in the making. Insights in emerging trends provide a much needed kickstart for any innovation process.
In this course you will focus on trend scanning: finding signs of change. The lectures will prepare you to master 'the art of looking sideways' and open up your way of looking at the world. During this course you will activate your senses to become more aware of your surroundings. You will learn where to look for signs of change and execute your own 'scan plan'.
This course will also take you into the nitty gritty of scrutinizing all your trends spots and selecting the most relevant ones using the 'trend spot selection checklist'. Finally, you will also learn about ways to file the information and reflect on which system works best for you.
Are you ready to open up and explore the future? Wake up your inner trend watcher today and enroll in this course.
Master the art of trend scanning in three steps: spot, select and document.
Be able to spot changes in society at an early stage.
Understand & execute various trend field and desk research techniques.
6 Lectures
9 Lectures
9 Lectures
4 Lectures
5 Lectures
3 Lectures
Hi! I'm Els Dragt and I'm an independent trend researcher, lecturer and author with over 20 years of experience. I'm fascinated by change and how it impacts people’s daily lives, now and in the future. I love to demystify the trend research process and help people, teams and organisations how to research trends themselves.Throughout my career, I have worked at...
Excelente course! Very good material!!! I wish that the other 2 phases of trend research wold also be offered as a course here.
Me gusta la estructura del curso y como se combina con las practicas
Good morning, the course was interesting. I am inspired. The knowledge is new and was presented in orderly and transparent manner. It made me feel comofrtable. The classes are short and with a lot exercises, which I enjoyed. I do not have much time and still I was manage to finish the course. I wish to experience some real examples on how you or your team works, your eveernote, evidence wall, etc. And I think I am even more frightend of reliance on data and intuition in geting feeling that the trends I've spotted are real or can be presented as sth valuable:) I think working on a challenge would be easier to do the field and desk research or it would be nice to get an explenation how to choose a challenge for this course. Thank you. It was pleasure to have you in my home:) Magdalena
Your email address will not be published. Required fields are marked *
Aurelie D. B.
interesting even if I'm already doing a lot of it in daily life. would have liked a little bit more concrete examples on categorising, filing, documenting, practical tips and how to present to clients.