Transform your business with digital technologies! This easy-going course teaches you how to create a Digital Strategy. Perfect for overwhelmed small to medium business owners!
This course is all about making digital transformation easy and approachable for small to medium business owners. We dive deep into creating a Digital Strategy that fits your biz.
Learn how to successfully transform your business with digital technologies
Learn the concepts, processes, and tools to create a Digital Strategy for your business.
Transform your business with Digital Technologies with this introductory course on Digital Strategy.
Learn the key elements of digital strategy
Discover how to assess your digital readiness
Create a digital strategy
Practice evaluating digital suppliers
Grasp Implementing a Digital Transformation
Find out how to create a culture of innovation
Digital Strategy drives Digital Transformation, not Digital Technology.
This introductory course is for small to medium business owners and employees who need to transform their business digitally but are overwhelmed by the speed of technology change & choice in front of them. You'll learn about how to successfully leverage digital technologies effectively and efficiently in order to better serve your customers and grow your market.
Content and Overview
This course contains over 30 lectures and over 2.5 hours of video content. It's designed for small to medium business owners and employees who want to transform their business by integrating Digital Technologies such as social, mobile, analytics, VR, AR, 3D Printing, sensor networks and the internet of things, SaaS, and cloud technologies such as big data and machine learning.
We'll cover what Digital Strategy and Digital Transformation is, what the key elements of Digital strategy are, and how to assess what level of Digital Readiness your business is at by learning how to to a Digital Audit.
Then we'll go through the process for creating a Digital Strategy, starting with your purpose and working through a lean and agile business planning approach suited for the fast changing digital technology environment of today. We'll then see how to evaluate different types of suppliers of Digital Technologies before moving on to showing you how to manage the process of implementing a Digital Transformation.
Finally we'll wrap up with a look at how to create and foster a culture of innovation in your business, essential for companies that need to remain responsive and agile to meet current customer needs and as well as develop new products and services.
By the end of this course, you'll have valuable skills that will help you create a Digital Strategy for your own business as well as understand how to implement Digital Transformation projects to integrate new technologies into your products, services, and operations.
Understand Key Definitions
Understand the key elements of a Digital Strategy
Conduct a digital audit to assess Digital Readiness
1 Lectures
4 Lectures
6 Lectures
5 Lectures
8 Lectures
7 Lectures
8 Lectures
Paul Cohen is an independent technology consultant, developer, and educator He is a T-Shaped professional with 20+ years of international cross-industry development and project management experience working on a variety of projects from corporate IT to eLearning simulations to educational apps and games. Every day is a also new learning opportunity. He’s also a former world champion in sport parachuting,...
Might has well just given me the book. he is reading his notes. it doesn't help with the focus and the beauty of having the person on video is the insights you can't gain from reading a book
the clear cut concept of digital strategy vs operational automation.
It is again about digital marketing. Digital business sysstem is more than digital marketing
Very basic content.
Even from what I have seen so far, I feel like I will have the framework I will need to put together a digital strategy
Excellent breakdown and simplification of concepts
Balanced mix of strategic concepts and tactical checklists; would help to have more resources, especially full lifecycle case studies
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Scott C.
The course is a very good, high-level overview of digital strategy. The instructor is knowledgable and presents the content very well. Two of the resource links are from 2016 and all the others are gone so the course could use a refresh there. Also the instructor is shown speaking in the lower right but this covers the content of some of slides making it difficult to follow. I still recommend the course highly.