PPC Course - How to Double Your Pay per Click Performance

Master Google AdWords and PPC advertising to boost your performance and revenues. Discover strategies to optimize budgets and drive better results in this comprehensive course.

  • Overview
  • Curriculum
  • Instructor
  • Review

Brief Summary

This course dives deep into optimizing your Pay Per Click advertising. You鈥檒l learn strategies to double or even triple your ad performance, perfect for those already dabbling in PPC but looking for that extra edge. It's packed with actionable insights and a fresh perspective on retargeting!

Key Points

  • Learn how to optimize PPC with Google Adwords, Bing, and Facebook.
  • Discover key keyword strategies to boost your ad ranking.
  • Understand the four essential metrics to lower cost per click.
  • Utilize ad extensions to enhance your advertising effectiveness.
  • Explore the potential of Bing-Yahoo performance.

Learning Outcomes

  • Identify and implement effective keyword strategies.
  • Lower your cost per click through critical metrics.
  • Use ad extensions effectively to maximize impact.
  • Understand and leverage Bing-Yahoo ad performance.
  • Gain insights from real-life PPC management experiences.

About This Course

Learn how to earn more with Google Adwords, Bing and Facebook Pay Per Click Advertising - Be an A to Z PPC Profesional!

Learn how to Double, Triple or even Quadruple the performance of your Pay Per Click, Google AdWords, Bing or any online advertising platform. Earn more revenues and get more out of your advertising budget than you ever thought possible.

BRAND NEW BONUS SECTION ON RETARGETING!

5 STAR Student Review: "Just wanted to leave a 5 star review for this course! Again, this is not a beginners course but for those that have at least set up a campaign and have spent money on PPC. I highly recommend this course as a "refresher/key steps to optimization" on what needs to be implemented. Mark does a fabulous job on presenting the material and if you plan on managing your own PPC accounts in the long run, this course is for you."

Truly Master Google AdWords or Pay Per Click Advertising Platform by Using What You Will Learn in this Course

    路Learn Focus Keyword Strategies for PPC that Skyrocket Rank

    路Implement The Only 4 Metrics you Need to Lower Cost per Click

    路Save $ with PPC Match Type Bidding

    路Make Every Ad Count Using Ad Extensions

    路Surprise! Bing-Yahoo Performance

ANOTHER 5 STAR Student Review: "New things even after 6 years of Google AdWords! Thank you Mark for making this course. I've been struggling myself with AdWords for 7 years for my own company and reached decent results. I thought I knew a lot, but your training proved that I have missed about 40% of the important PPC knowledge. I would advise anyone that takes this course to listen carefully, even if they know some stuff. Great stuff on match type, way to construct and ad, and a really interesting final lecture. Money well spent for me."

Real Education on how you can drastically improve your current Google Adwords and other Pay Per Click performance, in ways you never imagined.

This course came from 3 years of managing the pay per click (PPC) and Google Adwords budgets for several brands, types of products and different service businesses. The constant quest to match budgets, small and very large, to the results required necessitated spending thousands of dollars and hundreds of hours to find the right formula.

5 STAR Student Review: "I've been struggling myself with Adwords for 7 years for my own company and reached decent results. I thought I knew a lot, but your training proved that I have missed about 40% of the important PPC knowledge. I would advise anyone that takes this course to listen carefully, even if they know some stuff. Great stuff on match type, way to construct an ad, and a really interesting final lecture. Money well spent for me."

Content Overview

鈥淗ow to Double Your Pay Per Click Performance" is designed for experienced PPC users that just aren't getting the results they need following all the recommendations from Google.

You will go through 20 lectures that include information delivered in slide show format, live looks at the Adwords PPC platform to demonstrate implementing the techniques and strategies discussed, and delve into accounts and ads that use each.

There are several quizzes to help ensure that you're absorbing the most vital information, and several 鈥渃heat sheets" to print out and review.

Once you complete this course and implement the techniques you learn, you will be able double your pay per click performance just like I did.. for several different brands, different businesses and diverse clients.

  • Learn how to increase your Google Adwords performance by at least 100%

  • Increase your Click Through Rate and DECREASE your Cost per Click by more than you paid for this course

  • Stop wasting money guessing at ad copy, bid strategies and key words and work your PPC budget right.

Course Curriculum

3 Lectures

2 Lectures

1 Lectures

1 Lectures

Instructor

Profile photo of Mark Stephenson
Mark Stephenson

The Tagline for my profile says small business ENTHUSIAST for a reason - I love it! It took me decades of various roles in sales, marketing, territory management and developing my own small businesses to realize that it's business itself that motivates and inspires me. Thank you in advance for giving me the opportunity to reach into your life and...

Review
4.9 course rating
4K ratings
ui-avatar of Angela Lumpkin
Angela L.
5.0
1 year ago

It looks like this was from 2015. 8 years later, google ads looks quite different. An update on this would be great. Some of the things talked about in here i can't find.

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ui-avatar of Katherine Lawler
Katherine L.
4.0
1 year ago

i am learning to set up in the 1st place have not done ppc ads in past usually specialize in organic media marketing

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ui-avatar of Tahniyat Fatima Afreen
Tahniyat F. A.
4.5
1 year ago

GREAT

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ui-avatar of Anant Awasthy
Anant A.
2.5
4 years ago

Not the "advanced course" I was looking for and its from 2014... Some things are good but its outdated. NEEDS UPDATION.

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ui-avatar of Mark Banham
Mark B.
4.5
4 years ago

Really good course explaining everything you need to know and more

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ui-avatar of Shlomi Levi
Shlomi L.
5.0
4 years ago

i have learned a lot from you thanks very much i will for sure run my campaigns batter from now on thanks a lot

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ui-avatar of Nirav Khichadiya
Nirav K.
3.5
4 years ago

Found some really good tips. Thanks you for sharing this cource.

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ui-avatar of Khalid Suleiman
Khalid S.
5.0
4 years ago

Amazing Course

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ui-avatar of Ray Hogan
Ray H.
4.0
4 years ago

Pretty good. I like the specific advice . Practice over theory ;-)

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ui-avatar of Greg Smith
Greg S.
4.0
5 years ago

Very good course! Got some helpful nuggets out of it! Recommend!

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