Pitch Perfect: Growth Hacker's Guide to PR & Media Coverage

Learn a proven PR system to gain product exposure on top blogs with no marketing experience. Follow expert strategies for building awareness and buzz.

  • Overview
  • Curriculum
  • Instructor
  • Review

Brief Summary

This course teaches you a simple way to get noticed on major blogs, even if you’re new to marketing. Steve P. Young shares his secrets for creating buzz and offers insider tips from former reporters on how to pitch effectively.

Key Points

  • Step-by-step PR system for exposure on top blogs
  • Strategies from Steve P. Young for building product awareness
  • Exclusive interviews with former reporters sharing pitching tips
  • Insights on compelling email subject lines to attract reporters
  • Techniques to make reporters reach out to you

Learning Outcomes

  • Understand the essentials of a successful PR strategy
  • Craft pitches that grab reporters' attention
  • Learn to create compelling email subject lines
  • Develop skills to attract attention from top blogs
  • Gain insights from experienced journalists on successful PR tactics

About This Course

The step-by-step PR system that you can use to get coverage on the top blogs even if you have no marketing experience.

A Proven Strategy for Building Awareness and Buzz Through PR

Mobile growth hacker and founder of AppMasters, Steve P. Young, reveals the strategies he's used for getting exposure on Techcrunch, Venture Beat, The Next Web, iMore, BGR, and other top blogs.

This step-by-step system allows anyone responsible for building awareness and buzz for a product or service to follow along and repeat it successfully.

EXCLUSIVE BONUSES

Access interviews with former reporters from Venture Beat, The Verge, TUAW and iPhoneLife where they unveil the ways that they want to be pitched.

TESTIMONIALS

"Steve delivers content in a structured way so you can repeat the strategies in your own business."
- Pierre Venter, Founder at AppShots

"Steve was instrumental in getting massive awareness for Sortly. His strategies allowed us to be the #1 keyword in the App Store. And we did it without spending a dime on marketing."
- Dhanush Balachandran, Founder at Sortly

GET STARTED

Click on "Take This Course" and start using the proven strategies to get exposure for your product or service.

  • The ONE type of pitch that almost guarantees coverage

  • How to get reporters to come to you

  • Proven email subject lines to get the attention of any reporter

Instructor

Profile photo of Steve Young
Steve Young

Steve P. Young is the founder of AppMasters, a mobile growth hacking agency, whose strategies have landed press on Techcrunch, Venture Beat, The Next Web, iMore, TUAW, AppAdvice, BGR, and much more. His unique approach to app marketing has also allowed his clients to become the #1 trending keyword in the App Store along with hitting the top charts in...

Review
4.9 course rating
4K ratings
ui-avatar of Atheer Abdullah AL-shahrani
Atheer A. A.
5.0
8 months ago

GOOD

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ui-avatar of Vinay Sawakhande
Vinay S.
5.0
9 months ago

The course was good

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ui-avatar of Hugh Smith
Hugh S.
3.0
7 years ago

Some of the recommended 3rd party tools are no longer being supported by the developers, however there is quite a bit of good content in this course.

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ui-avatar of Aharon Cagle
Aharon C.
2.0
8 years ago

Begins nicely, has some initial insights, but it's simply a list of "free" tools many of which we already know about and many of which have "free" tiers but aren't free to be useful. While I respect Mr. Young, I'd hardly call this a "course", it feels like an infomercial for these SaaS sites. Not worth $20.

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ui-avatar of Paul Kersbergen
Paul K.
3.0
9 years ago

Need to see more but the "course" seems "okay"... I feel most titles of Udemy courses are grossly over promising on what's inside, they especially offer low value for people that have experience in the topics offered and looking to learn more. I'm looking for slightly more advanced content but haven't found it yet. The content can often be summarised, i feel people want to talk through a minimum amount of lectures and time. It should be quality over quantity, that's not the case right now.

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ui-avatar of Krzysiek Wolski
Krzysiek W.
5.0
9 years ago

Awesome content! Full of strategies and tools to use when contacting press. The only thing you have to do is to take this knowledge into practice. Thanks Steve!

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ui-avatar of Alex Harris
Alex H.
5.0
10 years ago

Steve is an excellent instructor. He show some great tools then breaks down exactly how to use them. Then he goes into writing great subject lines and writing email pitches. There is an endless amount of valuable content in each section. I will have to watch this a few times.

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ui-avatar of Andrew Hubbard
Andrew H.
5.0
10 years ago

Loved this course! It's loaded with tactics and Steve gets really specific so even a novice like me can do it. This will definitely help me reach out to the press and hopefully get some media coverage for my next big app launch. Highly recommended for any app developer.

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ui-avatar of Fe Cao
Fe C.
5.0
10 years ago

Steve does an excellent job of explaining the nuts and bolts of what's needed to get the attention of editors and PR. He adds extra value to this course by also including indepth interviews that Steve has had with several editors so this provides a good glimpse into what editors are looking for when they receive an email pitch. A++ info!! Great job and thanks, Steve!

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ui-avatar of Fonda Clayton
Fonda C.
5.0
10 years ago

to maximize your company or brand's reach.

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