Master social media, SEO, and online ads to grow your local business. Learn effective communication, website optimization, and PPC strategies to enhance your online presence.
This course teaches you practical digital marketing strategies to boost your local business. You'll learn everything from creating a standout online presence to setting up effective PPC campaigns. It's all about connecting with customers and making your business shine online.
Specific, hands-on techniques from a digital marketing pro so you can be successful using social media, SEO, and ads.
Learn how you can use the Internet and Social Media to promote and grow your local business, interact with current and potential clients, and dominate the local online presence for your business type.Â
We'll start by helping you craft your communication about your business by developing a unique selling proposition (USP) and create a Core Story or Stadium Pitch you can use to effectively tell people about what you do. You'll learn how education-based marketing is the best way to convince people to do business with you.Â
If you don't have a web site, you'll learn how to get an effective website, how to structure it, and how to optimize it so Google and other search engines can index it properly. You'll also learn how to use keywords in your web presence so you are being found by people looking for what you sell.Â
You'll learn how to set up an email list for ongoing marketing and how to blog effectively.Â
You will get your business set up on Google, Facebook, Twitter and LinkedIn and you'll learn how to save time using Hootsuite to manage your social media presence and interactions.Â
You'll also learn why Pay-Per-Click (PPC) advertising is the best form of paid advertising and how to set up a campaign on Google Adwords and on Facebook.Â
Most of the techniques reviewed are completely free and the few paid options are clearly explained so you can control how much you spend on marketing online. All you need is the desire to grow your business and reach out to people online.Â
In this course, you'll learn how to effectively communicate your business message to potential clients and describe what makes your business special
By the end of this course, you'll have your business setup with a website and automated on social media
By the end of this course, you'll be able to effectively run a Pay-Per-Click (PPC) advertising campaign
3 Lectures
3 Lectures
6 Lectures
4 Lectures
Eric is a web developer and online marketer with experience in technology and design. Eric has presented and engineered many websites and webinars and knows how to distill the important pieces of a solution into easy-to-understand chunks. Eric is also an expert on web marketing techniques including search engine optimization (SEO), email marketing, and social media.
it was awesome, i learn alot, your way of teaching is good
So far i find the course helpful and informative at the same time.
Pretty basic stuff so far but good foundations for those with less experience.
I really discovered that this is what I have been searching to learn for years.
This is amazing, what you said is all happening to my company.
I just got started . lets see how the course goes.
He definitely knows what he’s taking about. It’s very clear to hear and he’s cutting straight to the point!
U should explain more
yes
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Reem A.
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