Learn to manage ad inventory with Google DFP to maximize your website's ad revenue. Join this video course for practical insights and effective strategies.
This course teaches you how to use the free Google DFP ad server to manage your website's ads and boost revenue. You'll learn to create ad units, use AdSense, and optimize your ad inventory efficiently so you can earn more from your site—how cool is that?
Learn how to manage your ad inventory with the free Google DFP ad server to maximize the ad revenues of your website.
This course is about using the free Google DFP ad server to manage the ads on your web site. Google DFP enables you to use multiple advertiser and yield them against each other to maximize the revenue that you are generating from your web site audience.
In the class you will learn the following topics:
Introduction to DFP and overview of interface
Creating ad units and ad tags
Examples where to place the tags into your web site
Creating placements so advertisers can target specific elements of your site through Google AdSense
Setting up AdSense as a backfill for your ad units
Creating new orders and advertisers
Managing existing orders and creatives
Yield management with different orders and creatives
The class is designed as a video class where I show you Google DFP. You will also be provided with the example ad code that I use on the video.
This class is a good for for you if you are interested in increasing the ad revenues from your website or want to start using an ad server to manage the ad inventory. Wether it is a blog or a large online publication does not matter.
Setup a new Google DFP account from scratch
Use DFP to manage ad inventory
Apply yield management to maximize revenues from existing traffic
5 Lectures
6 Lectures
1 Lectures
Ich habe über 12 Jahre Erfahrung im E-Commerce und Onlinemarketing in meiner Arbeit als Freelancer oder als Angestellter u.a. für Axel Springer oder die Deutsche Telekom.Im Moment arbeite ich freiberuflich als Senior Manager Onlinemarketing für unterschiedliche Kunde und betreibe meine eigene Media Agentur in der ich u.a. auch WordPress Kurse anbiete.In meinen Udemy Kursen möchte ich mein Wissen rund um...
Pretty basic, boring and outdated interface
Sound is very poor
There is missing the video about creating an order.
Also, video is 4 years old ; the new interface is different.
Great course needed for my new job. I had previous experience with Google DFP but was in need of a refresher.
Thank you!
sound is not quite good
It's ok as a basic introduction but since it's an introduction it'd be nice to include more explanations on advertisement concepts that maybe not everybody knows...
It was nice but a bit too basic for what I was looking for. I was looking for more yield management information and it was only one chapter.
Best $10 I spent for work
Didn't answer all of my questions, BUT answered enough of my questions that I was able to complete the ad installations that I wanted to, so, I guess I can't be complaining! :)
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Sripaul P.
very less topics covered