Local Search Engine Optimization (SEO) in 10 Simple Steps

Brief Summary

This course teaches you easy steps to boost your local business visibility on Google and other search engines using SEO. With a clear 10-step approach, you'll learn to improve your business's online presence and engage effectively with your audience.

About This Course

Learn the simple steps to take to get your local business to the first page of Google.

This is my first course published on Udemy and it covers Local Business SEO with a 10-step approach that gives you a crash course in the most important elements of organically ranking your local business on the first page of Google, Yahoo and Bing search engines.

I’ve broken down the fundamentals by steps on a ladder and the higher you climb to closer you will become to seeing the view the top. Search engine optimization is only getting more complicated and this local business SEO course is designed to educate you so that you can intelligently speak and implement strategies that are known to work today and looking into the future.

I do plan on being involved with the students in this course (e.g. answering questions / holding live session) so please feel free to ask any questions. Thanks – Raleigh

Step 1: Business Name, Address & Phone Number (N.A.P)

-Business Names

-Local Addresses

-Local Phone Numbers

Step 2: Claim Social and Brand

-Domains

-Vanity URLs

Step 3: Website & Blog

-Platform & Foundation

-Keywords

-Email List Opt-in.

Step 4: Directory Listings

-Top 20 Listings

-Industry Specific

Step 5: Reviews & Testimonials

-On-Page & Off-Page Reviews

-Schema Mark-up Testimonials

-Review Acquiring Strategy

Step 6: Google+ For Business

-People Behind Brand

-Circles

-Reviews and Google+ Local

Step 7: Links & Citations

-Earning Backlinks

-Buying Backlinks

-Creating Backlinks

-Press Releases

Step 8: Social Media Management

-HootSuite University

-Reputation Management

Step 9: Video Marketing

-Amazon S3 CDM Self-Hosting

-YouTube Optimization

Step 10: Content Marketing

-Content Conception

-Content Production

-Content Optimization

• Provide a solid foundation of understanding about the bigger picture of your business online from a long-term perspective.

• Further define the individual items that contribute to your businesses success online by having control over and owning as much branded web equity as possible.

• Give technical strategies that you can begin to implement today that will improve and grow your visibility of your local business online and in search engines.