Landing Page Fundamentals, Buyer Psychology, and Conversion

Learn proven strategies to enhance your landing page's conversion rates by 100% or more. Join the top-rated course on Udemy for marketers and designers!

  • Overview
  • Curriculum
  • Instructor
  • Review

Brief Summary

This course is all about mastering landing pages to significantly boost your conversions and profits. You'll dive into strategies, common mistakes, and psychological tricks that lead to winning websites. Plus, you’ll know how to write killer headlines and get more leads!

Key Points

  • Learn landing page strategies to boost conversions.
  • Understand the difference between landing pages, squeeze pages, and sales pages.
  • Discover common mistakes that could hurt conversion rates.
  • Get tips on writing attention-grabbing headlines.
  • Explore psychological principles to influence visitor behavior.

Learning Outcomes

  • Increase conversion rates by at least 100%.
  • Identify and fix mistakes that limit effectiveness.
  • Create effective customer avatars for targeted messaging.
  • Utilize psychological principles to convert visitors.
  • Implement best practices for effective online marketing.

About This Course

Use Proven Landing Page Strategies, Psychological Principles, and Copywriting Secrets To Increase Conversions and Profit

**The #1 Landing Page Course on Udemy! with The Most Students and The Most Reviews. Join Landing Page Fundamentals Today!**


  Apply The Strategies In This Course And You Will Increase Your Conversion Rate By At Least 100%. 

  That's At Least Double The Number Of Subscribers, Leads, Or Customers... 

  See Your Conversion Rate Double, Or Get Your Money Back. No Questions Asked.  

  Buy This Course To: Increase Conversions. Increase Leads. Increase Sales.  

         The first page visitors arrive at is the most critical aspect of your website. It is also a critical part of any advertising campaign, online marketing, or contests. 

           Yet, it is often overlooked. 

            It is common for companies to spend hundreds of hours and $10,000s generating traffic without first optimizing their landing page. 

           This course will show you how to increase your website or landing page conversion rate by 3 to 20 times. 

  This means 3 to 20 times more leads.  

           Do I have your attention now? 

                  In this course, I will show you the most common mistakes designers, copywriters and internet marketers make when planning their website and landing pages. I will also teach you the strategies and tactics behind the most effective websites and landing pages, and provide a checklist of the basic elements for a successful landing page. 

          You will learn: 

  • The difference between a landing page, squeeze page, sales page and long form sales letter - plus when it is best to use each one
     

  •            One Common Mistake You Can Fix To Instantly Double Your Conversion Rate   

  • The Secret To Writing Killer Headlines That Keep Your Prospect Reading
       

  • How to create a customer avatar and speak directly to your visitor 
     

  • Take a look behind the curtain and learn why the richest internet marketer’s squeeze pages are so effective (examples and  analysis)

  •            Why Benefits Sell Like Features Never Can   

  •            6 Weapons Of Influence To Turn Your Prospects To Putty In Your Hands   

  •            The Never Before Revealed Strategy That Ties Your Entire Website Together For Drastically Higher Conversion Rates
       

  •            5 Best Practices Previously Reserved Only For Online Marketing Ninjas   

  If your job or income depends on the performance of a website, you must take this course.  

      Even if you're not a technical person (I'm not), this course will dramatically improve your knowledge and confidence when it comes to all levels of online marketing and sales. 

      I guarantee the content of this course will not only improve your knowledge, but it will have a direct impact on your bottom line and will increase your profits. 

  Enroll In This Course Now. I'll See You Inside.  

  Dan Johnston 

  • You can expect to improve the conversion rate of your course listing, landing page, or website by 25-300%.

  • This course focuses on your 'landing page', which is the first page a visitor lands on, but it also provides plenty of ideas and strategies to plan optimize your overall website.

  • You will develop an ability to "understand the big picture" and analyze almost any website or landing page and find ways to improve it and increase sales.

Course Curriculum

1 Lectures

1 Lectures

Instructor

Profile photo of Dan Johnston
Dan Johnston

I'm Dan Johnston. I'm a full-time writer, business trainer, and coach. “That is seriously your life? You are literally living my dream. That’s insane. How can I do it?”I’ve grown to expect hearing this every time I tell someone about my fairy-tale of a life. But trust me, it wasn’t always this way.In 2010 I owned my own business and...

Review
4.9 course rating
4K ratings
ui-avatar of Gretchen Schultz
Gretchen S.
1.0
2 years ago

The examples given in this course are both incredibly outdated and rather prejudicial. In the first few sections the lecturer uses examples of a pick-up artist website and a predatory for-profit university as examples of great sales sites. Later, he graduates to using bikini-clad women with sports cars as an example of "speaking to your audience," and likens selling online to hooking up on a first date. By the time we got to the slide (which he admits he stole and does not credit) that reads "There used to be a funny picture here until someone with no sense of humor got offended," I was done. There's nothing helpful and this course is actively, yes, offensive. I guess I have no sense of humor, huh?

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ui-avatar of Taylor Burrows
Taylor B.
4.5
2 years ago

really great course, so succinct and well delivered

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ui-avatar of Andrea Merrill
Andrea M.
5.0
3 years ago

Love all the content very aligned with the course work

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ui-avatar of Ray Marsh
Ray M.
4.5
3 years ago

I had this course purchased a few years before finally getting around to watching it. I though the material would be outdated, but it wasn't. The information was very valid and helpful. I would recommend this for anyone designing websites or landing pages for clients. If the author would re-make this course with better video/graphics - it would be a 5 star course.

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ui-avatar of Mark Turner
Mark T.
3.0
5 years ago

Ideas about consumer psychology are on point.
Materials and strategies are dated and could use an update.
Current landing page strategies (2020) are not represented. The last update was in 2017.

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ui-avatar of Saptarshi Chaudhury
Saptarshi C.
4.0
6 years ago

good but looking for more advanced stuff

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ui-avatar of Beth Knoll-Casey
Beth K.
4.5
6 years ago

I loved the topics covered in this course and the instructor was very professional and knowledgeable. The only problem that I had was that there were a few sections where video did not work. I still had audio, though.

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ui-avatar of Laurence Edgar
Laurence E.
1.0
6 years ago

Up to now is only talking. Mostly about what we already know.
Very disappointed at this point. Need to show us how to put a package together First of all Landing page with free give away, then an Offer, Thank you Page, Download page, and Upload the lot on the internet.
At this point i hope as i go on the course will teach that otherwise it is rubbish.

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ui-avatar of Karen Crowell
Karen C.
5.0
7 years ago

I am really enjoying this class. The instructor gives great examples of not only what to do, but also what not to do and gives the reasons why. If you are doing any type of marketing, whether on a website or other format, this course will give you great guidance for a successful landing page.

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ui-avatar of Yoko Seto
Yoko S.
5.0
7 years ago

I am really expecting the good things Dan mentioned in this video to happen to my business! Extremely excited!

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