Increase sales through testimonials

Learn how to leverage testimonials to boost your sales and build trust with prospects. Discover effective strategies in this comprehensive course.

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Brief Summary

This course teaches you how to use testimonials to boost your sales. You’ll learn how to gather, edit, and present testimonials so they work like magic for your business. With the right testimonials, you can build trust, overcome doubts, and close deals faster.

Key Points

  • Testimonials build trust and help convert prospects into customers.
  • Good testimonials can outperform traditional sales pitches.
  • They shorten the sales cycle and increase average sales per transaction.
  • Testimonials provide unbiased endorsements from real clients.
  • Effective use of testimonials can attract the best prospects.

Learning Outcomes

  • Find and gather powerful testimonials that resonate.
  • Edit testimonials professionally for maximum impact.
  • Implement strategies to get testimonials that drive sales.
  • Boost customer trust with genuine client stories.
  • Transform your sales approach using unbiased endorsements.

About This Course

How to Use Testimonials to Open Doors to New Customers

What is the most important factor influencing prospects to buy your product or services?

Testimonials! Testimonials help us build Trust, then build Sales

By utilizing stirling testimonials (reviews or comments from your best clients) in text, audio and or video format in your social media, and various web properties, you change your sales pitch into an influential, unbiased third party endorsement for your services and product.

Good-bye Buyer Reluctance
Adding testimonials is probably one of the easiest ways to improve your conversions, and a good testimonial can produce more profitable results than most sales copy you could write.

Three Key Benefits include:

  • Shorten your Sales Cycle

  • Increase your Sales per Transaction

  • Increase your the price per unit sold

What makes testimonials so powerful as a selling tool?

  • Testimonials build trust. When your clients rave about the results your product/service has brought them, they're telling your prospects that you are the answer to their problem(s).

  • Testimonials aren't "salesy." Since reviews aren't in your "voice", testimonials stand out in your messages as candid and unbiased stories of what you are about.

  • Testimonials overcome skepticism. A good review convinces even your most negative prospect that your product or service does what you say it does -- and can work for them, too.

This course is fully supported by Michael Ballard and Scott Paton. It's the perfect course if you want more sales and happier customers/clients by attracting the best prospects through the best use of testimonials.

We guarantee it!

Advertisers have attempted to quantify and qualify the use of celebrities in their marketing campaigns by evaluating the awareness generated, appeal, and relevance to a brand's image and the celebrity's influence on consumer buying behavior.

Social media such as Twitter have become increasingly popular mediums for celebrities to endorse brands and to attempt to influence purchasing behavior. According to a study by Zenith, social media ad spending was $29 billion in 2016 and is expected to rise to $50 billion in 2019. Advertising and marketing companies sponsor celebrities to tweet and influence thousands (sometimes millions) of their followers to buy brand products. For example, Ryan Seacrest (an American broadcaster) gets paid to promote Ford products. Companies that pay celebs to tweet for them subscribe to the Malcolm Gladwell theory of influence.

Celebrity endorsements have proven very successful in China, where increasing consumerism makes the purchase of an endorsed product into a status symbol. On August 1, 2007, laws were passed banning healthcare professionals and public figures such as movie stars or pop singers from appearing in advertisements for drugs or nutritional supplements. A spokesperson stated, "A celebrity appearing in drug advertising is more likely to mislead consumers, therefore, the state must consider controlling medical advertisements and strengthen the management of national celebrities appearing in medical advertisements.

In this Udemy Testimonial Secrets course, you will learn:

  1. How to find the perfect testimonial for your product or service

  2. The best way to gather highly valuable testimonials for your product or service so your prospects are dying for more

  3. How to go about properly editing your testimonials so that they look professional

  4. A whole list of testimonial strategies that will get you massive results straight away.

And a whole lot more.

With a 30 day money back guarantee, if you're not getting the results I'm promising you then the refund is yours, no questions asked. You have absolutely nothing to lose and everything to gain.

  • Get expert testimonials easily

  • Use their testimonials effectively to increase your sales

  • Discover the best ways to get Testimonials

Instructors

Profile photo of Scott Paton
Scott Paton

Scott Paton has been podcasting since the spring of 2005. He has executive produced and/or co-hosted over 45 podcasts. An internationally renowned speaker, Scott has presented to audiences from London, England to Sydney, Australia, from Vancouver, BC to New York, NY, from LA to Rwanda. Thousands of entrepreneurs and NGO's have changed their public engagement strategies based on Scott's sharing....

Instructors

Profile photo of Scott Alex
Scott Alex

Research published this year by Harvard and Stanford Business Schools suggests that health problems associated with job-related anxiety account for more deaths each year in the US than Alzheimer’s disease or diabetes. It is likely that the same is true in the UK.The combination of the Amazon story and the recent study into the impact of work-related stress means that...

Instructors

Profile photo of Michael Ballard
Michael Ballard

Michael Ballard has presented to audiences and consulted with groups from Bermuda to Singapore and coast to coast to coast in North America as an internationally renowned speaker. Thousands of people have deepened their personal and professional ability to thrive using the process and skills he teaches. In the process they've learned how to deal with life's BIG Stuff issues...

Review
4.9 course rating
4K ratings
ui-avatar of Phillip Verster
Phillip V.
5.0
5 years ago

Very impressed.

  • Helpful
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ui-avatar of AJ Pedro
Aj P.
4.0
6 years ago

Great course!
I do apreciate...

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ui-avatar of Elias Katsaniotis
Elias K.
5.0
6 years ago

How to Use Testimonials to Open Doors to New Clients & Customers

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ui-avatar of Lee-Ann Alexis
Lee-ann A.
4.5
7 years ago

I found this course to be very encouraging and I was able to ask for testimonials from my clients for each service call I encounter.

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ui-avatar of Research
Research
4.5
7 years ago

Love how there wasn't any fluff in this course. A lot of best-used practice in the field. :)

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ui-avatar of Claudiu Titus Georgescu
Claudiu T. G.
5.0
7 years ago

This is one of the best courses I took for help growing my online business from scratch. Definitely the testimonials are a very efficient way to drive more sales and increase the online presence of your business...

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ui-avatar of Allan Block
Allan B.
3.0
8 years ago

Good info.
A bit too much "talking head".
Presentation a little rough at points.
Overall - good value.

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ui-avatar of Blane Rump
Blane R.
3.0
8 years ago

Some good info, but I think the presentation could have been a bit more enthusiastic.

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ui-avatar of Tanya Mieske
Tanya M.
5.0
9 years ago

The delivery of all Michael H Ballard's teachings is always simple, effective, easily related to and retained.

With the insight Michael provides in this course, students will learn how to confidently and effectively seek and obtain positive testimonials to help propel them in their respective careers.

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ui-avatar of Ross Jones
Ross J.
5.0
9 years ago

awesome teacher. clear and ac.tionable wisdom

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