Brief Summary
This course dives into building your brand through real connections. It emphasizes that success in business comes from treating people like individuals and developing a strong personal presence on social media. You’ll discover habits and tools to make your brand shine online!
Key Points
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Understanding the importance of genuine human connections online.
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There are two types of people on social media.
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You have a powerful tool for prosperity that you already possess.
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People invest in YOU, not just your product.
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Developing habits for effective social media presence.
Learning Outcomes
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Identify different types of social media users and their impacts.
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Recognize the importance of personal branding.
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Develop effective social media habits.
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Learn what drives genuine engagement with customers.
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Transform your attitude towards business for lasting success.
About This Course
Building Your Brand One Beating Heart at a Time.
Consider this scenario: You pull out your iPhone... you tap on your Facebook App... you see that somebody added you... and you accept them.
And then you NEVER correspond with that person again.
Think about how many people you connect to on social media who are subsequently thrown into the dreaded Slush Pile and sentenced to a lifetime of obscurity. For all you know they could have been a customer, or a business partner... or a FRIEND.
Our forefathers lived by a mantra that many today seem too swept up by technology to comprehend: All prosperity begins with a genuine human connection. Since most of those connections are now made through social media, it is IMPERATIVE we understand that every online profile is a living, breathing, hoping, dreaming human being. It is only after we truly internalize this and put it into practice that we see our products, our businesses, and our own personal fulfillment flourish.
To anyone with a desire to separate themselves from all the social media sheep out there—all you students, independent artists, small business owners, and fortune 500 CEOs—join me in updating Dale Carnegie's classic for the Digital Age, and let's take The Customer Comes First to a refreshing level of intensity.
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WHAT WE'LL COVER:
1. The Two Types of People on Social Media(Acting scene starring Vacation Alum Dana Barron).
2. The Most Important Tool You Need (And Already Have) To Achieve Prosperity In Business.
3. A Movie That Will Change Your Attitude Towards Business.
4. Who I Am and Why You Should Listen.
5. People Invest In YOU, Not Your Product.
6. Six Habits of Highly Effective People on Social Media.
7. The Smartest Businessman Under 40.
8. Fatburger: More Than Just a Delicious Burger.
9. Why You Should Drive the PCH.
10. Ten Bad Habits Hurting Your Brand. *PDF
11. List of Companies With Good and Bad Customer Service. *PDF
12. People You Should Befriend. *PDF
13. Your Daily Routine. *PDF
14. I Am, Therefore I Tweet. *PDF
15. Depression: A Sign You Have a Gift. *PDF
Chase A.
It’s very strong, for sure. I was looking for pretty much this exact mindset that I could share with my team on how to handle social media.
Thanks Tyler!