Brief Summary
This course teaches authors how to effectively run a blog tour to promote their books. It’s packed with practical steps, templates, and resources tailored for both novelists and non-fiction writers looking to boost their readership and connect with bloggers.
Key Points
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Good for authors wanting to expand their reach
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Learn to run a blog tour from start to finish
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Includes checklists, templates, and resources
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Covers finding, inviting, and promoting with bloggers
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Bonus book on social media strategies
Learning Outcomes
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Identify and connect with bloggers interested in your work
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Craft engaging invitations for bloggers to join your tour
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Choose effective giveaways and content for maximum impact
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Run and promote your blog tour smoothly
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Access a community for ongoing support and questions
About This Course
Launch a blogging tour that will help you sell more books, reach your target audience, & increase your readership.
In this video course, you'll learn how to run a successful blog tour for yourself or for others.
Designed by a novelist for novelists, specifically genre fiction writers, though totally applicable to nonfiction authors.
Take this course if you want to reach your readers through one of today's most influential marketing channel for authors: book bloggers and avid bloggers.
A blog tour is a way to spread the message about your book, generate book sales, increase your newsletter subscribers, increase your readership, and overall, increase your author platform (or reach).
This course is for:
Please note: This course isn't for absolute beginners. I'm assuming you have some comfort level with blogging, writing articles, and using social media, or you are ready to dive in and get comfortable with these tools fast.
Lots of tools, templates, checklists, and resources! I created 29 videos for you, anywhere from 1 to 11 minutes in length, so you can watch in short bursts, or watch the course all at once. It's about 3 hours of content. Block off your afternoon!
In a step-by-step manner, I provide you with Checklists and Templates, and take the guess work out of what to say to bloggers to get them excited to feature you and your book on your blog.
Modules include:
How to find bloggers who'll be interested in featuring you and your book
How to get bloggers curious via social media to join in your blog tour
What to write to invite bloggers to join your blog tour
What images and other materials you need to launch your tour
What marketing to do to promote your tour and get people excited
How to decide what giveaways to offer
How to decide what content to write about for the blog tour
How to run the tour
How to follow up after the tour
Bonus: For those of you who sign up for my course, you also get an e-edition of my new book,Twitter for Authors: Social Media Book Marketing Strategies for Shy Writers.
Just FYI... Normally I charge $997 to $2,500 to run these for clients. But in this course I share ALL my secrets.
And, if there's something more that you'd like to know about running blog tours that I haven't covered yet, once you've enrolled, you can ask me directly in the 24/7 forum that I check regularly.
See you in the course!
You'll learn how to leverage the power of book bloggers' avid readership
You'll discover how to find bloggers eager to celebrate your book
You'll learn all the step-by-step tools to be totally prepared for your blog tour
Tracee G.
Beth is a super down to earth instructor and as a multi-published author of several books, she really knows what she's talking about and can relay so much usable and sound information to others looking to promote their work and their books.