How to Run a Successful Blog Tour for Novelists

Learn to launch a successful blog tour to boost your book sales and expand your readership with this comprehensive course designed for authors.

  • Overview
  • Curriculum
  • Instructor
  • Review

Brief Summary

This course teaches authors how to effectively run a blog tour to promote their books. It’s packed with practical steps, templates, and resources tailored for both novelists and non-fiction writers looking to boost their readership and connect with bloggers.

Key Points

  • Good for authors wanting to expand their reach
  • Learn to run a blog tour from start to finish
  • Includes checklists, templates, and resources
  • Covers finding, inviting, and promoting with bloggers
  • Bonus book on social media strategies

Learning Outcomes

  • Identify and connect with bloggers interested in your work
  • Craft engaging invitations for bloggers to join your tour
  • Choose effective giveaways and content for maximum impact
  • Run and promote your blog tour smoothly
  • Access a community for ongoing support and questions

About This Course

Launch a blogging tour that will help you sell more books, reach your target audience, & increase your readership.

In this video course, you'll learn how to run a successful blog tour for yourself or for others.

Designed by a novelist for novelists, specifically genre fiction writers, though totally applicable to nonfiction authors.

Take this course if you want to reach your readers through one of today's most influential marketing channel for authors: book bloggers and avid bloggers.

A blog tour is a way to spread the message about your book, generate book sales, increase your newsletter subscribers, increase your readership, and overall, increase your author platform (or reach).

This course is for:

  • Authors, novelists and short story writers

  • Unpublished and published

Please note: This course isn't for absolute beginners. I'm assuming you have some comfort level with blogging, writing articles, and using social media, or you are ready to dive in and get comfortable with these tools fast.

Lots of tools, templates, checklists, and resources! I created 29 videos for you, anywhere from 1 to 11 minutes in length, so you can watch in short bursts, or watch the course all at once. It's about 3 hours of content. Block off your afternoon!

In a step-by-step manner, I provide you with Checklists and Templates, and take the guess work out of what to say to bloggers to get them excited to feature you and your book on your blog.

Modules include:

  • How to find bloggers who'll be interested in featuring you and your book

  • How to get bloggers curious via social media to join in your blog tour

  • What to write to invite bloggers to join your blog tour

  • What images and other materials you need to launch your tour

  • What marketing to do to promote your tour and get people excited

  • How to decide what giveaways to offer

  • How to decide what content to write about for the blog tour

  • How to run the tour

  • How to follow up after the tour

Bonus: For those of you who sign up for my course, you also get an e-edition of my new book,Twitter for Authors: Social Media Book Marketing Strategies for Shy Writers.

Just FYI... Normally I charge $997 to $2,500 to run these for clients. But in this course I share ALL my secrets.

And, if there's something more that you'd like to know about running blog tours that I haven't covered yet, once you've enrolled, you can ask me directly in the 24/7 forum that I check regularly.

See you in the course!



  • You'll learn how to leverage the power of book bloggers' avid readership

  • You'll discover how to find bloggers eager to celebrate your book

  • You'll learn all the step-by-step tools to be totally prepared for your blog tour

Course Curriculum

Instructor

Profile photo of Beth Barany
Beth Barany

Beth Barany is a marketing advisor for writers and publishers. She's run over a dozen marketing campaigns for authors and small publishers, including blog tours, Amazon Bestseller campaigns, and social media campaigns. Her latest book for authors is Twitter for Authors: Social Media Book Marketing Strategies for Shy Writers, available on Amazon, iTunes, and Nook.The author of the bestselling books, ...

Review
4.9 course rating
4K ratings
ui-avatar of Tracee Garner
Tracee G.
5.0
3 years ago

Beth is a super down to earth instructor and as a multi-published author of several books, she really knows what she's talking about and can relay so much usable and sound information to others looking to promote their work and their books.

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ui-avatar of Gabrey03 Reynolds
Gabrey03 R.
5.0
9 years ago

Very thorough info; well planned. great handouts. Thanks!

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ui-avatar of Rudy Abreu
Rudy A.
5.0
9 years ago

Thank you, Beth for a short lecture series that's jam-packed with useful information about an important topic I knew nothing about.

Now I feel confident enough to be able to mount a relatively successful blog tour when I complete and publish.

Again, many thanks!

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ui-avatar of Jackie Queally
Jackie Q.
4.0
11 years ago

I have an aversion to linear thinking but at times it has to be done! In this course you cover every eventuality and the blueprint is indispensable to the uninitiated. Well done Beth and thank you for creating this tool which I hope to use again and again in the future!

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