Discover how to price consumer goods effectively! This course offers insights into pricing strategies, P&L management, and practical templates for success.
This course is all about pricing consumer goods in a fun and easy way. Get ready to dive into the world of pricing strategies without the heavy jargon!
Learn how to Price Consumer Goods and understand the Financial impact of your decisions. Includes advanced templates.
This course will equip you with a good understanding of how large consumer brands (FMCG/CPG) set and manage product pricing in the real world. If you are looking for detailed academic theory then this course may not be for you.
Please view the "Course Overview and Structure" and "What is a Consumer Pricing Strategy?" free course videos before purchasing this course so you are clear on what you are about to purchase.
The course showcases in simple english the concepts behind pricing a consumer product, and then puts them to practical use with a detailed example. If you are not comfortable with the English language and basic Mathematics, then this course may not be for you.
You can download the P&L and Category Analysis Grid templates in Excel, which you can then customize for your brand or business.
In about 60 minutes of video you will gain from my 20+ years of senior marketing and category management experience with some of the biggest consumer brands in the world across both developed and emerging markets
Whether you work for a large consumer product business or are a small business competing against the global brands or you are a start up in the food and consumer product space, this course will add to your understanding and capability on pricing and category management, while helping you be in control of your P&L.
Create and document a winning Pricing Strategy for Consumer Products
Have a sound understanding of the 6 key factors that influence a Consumer Pricing Strategy
Understand how key elements of the Pricing Strategy impact a Product P&L
2 Lectures
1 Lectures
2 Lectures
7 Lectures
1 Lectures
1 Lectures
FMCG Academy is a New Zealand based Global E-learning company. Established by Vikram Khanna, a skilled consumer marketing and category management professional with an MBA and 20+ years of experience growing global FMCG/CPG brands in New Zealand and India.I have held senior management roles as Marketing Director/Head of Category/Trade Marketing, with global consumer product organisations such as Gillette-P&G, Ferrero, SC...
good
Informative
Great
yes. it was good.
good course
Good content
Easy to follow, relatable experience
Useful, easy to understand and straight to the point.
The course had added value to my knowledge and understanding of FMCG sector
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Robert H.
Great learning experience