Bplans School of Business
Brief Summary
This course dives into the essentials of crafting a marketing plan that works! You'll get to know what a target market is, figure out who your ideal customers are, and discover why they choose your biz over others. Super valuable stuff!
Key Points
- Understanding what a target market is.
- Identifying who your target market is.
- Exploring why customers choose your business.
Learning Outcomes
- Identify your target market effectively.
- Explain the concept of target markets in simple terms.
- Understand the reasons behind customer purchasing decisions.
About This Course
The definitive course for creating a successful marketing plan for your business
What a target market is and what it means for your business
Who your target market is
Why your customers buy from you
Course Curriculum
2 Lectures
6 Lectures
5 Lectures
1 Lectures
Instructors
Instructors
Tim Berry
Tim Berry is the founder of Palo Alto Software, makers of the top selling business plan software in the world. He is also the founder of Bplans.com, co-founder of Borland International, author of several best-selling books on business planning, and has a Stanford MBA. Tim has spent his entire career focused on entrepreneurship and business planning. As a consultant Tim...
More Courses By Bplans School of Business, Tim Berry
Review
Rajan S.
excellent
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Ma R. R. J.
Nice and informative
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Othman K.
Interesting content and graphics, but incomprehensive. The delivery needs to be more energetic to complement the presenter's high level expertise.
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Anurag S.
Very good starting point for go to market. A professional and experienced teacher to learn from.
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Vivian S.
so far covering the basic
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Rico Z.
It was informative and insightful.
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Randall K.
I found this to be an excellent overview of subject. Mr. Berry clearly knows the topic well and has personal experience with it. His presentation was organized, clearly presented and concise. A very broad range was covered, without going into great detail in any particular area, which I do not see as a drawback for this course. Mr. Berry was very easy to understand, and easy to follow--so easy, in fact, that a student might consider increasing the speed of the video, shortening the time of the course, and not miss any of the content.
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Henri S.
meets my expectations
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Serge V.
good introduction to the discipline
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Kashish M.
it was good, but the quality of content can be better the extra notes were helpful