Master web strategy with our course on S.M.A.R.T objectives, personas, and wireframes to create effective websites that boost traffic and conversions.
This course dives into creating websites that actually work for your business! It focuses on setting clear objectives, knowing your audience, and using smart strategies to ensure your site is a success right from the get-go. It's all about the right planning and execution.
Using S.M.A.R.T Objectives, Personas and Wireframes
There are plenty of awesome online courses that teach you web development and web design. The missing piece was strategy. Because no matter how pretty a website is, if it is not setup to grow traffic/signups/sales/subscriptions/ whatever other objective your business has, there is no point.
Before thinking about color, plugins and fonts, you need to think about strategy. This course will teach you my step by step process for creating an effective website that meets your business objectives, without wasting time and money.
Why are you creating a website?
What are your objectives?
Who is your target audience?
How will you measure success?
What are other players doing in your space?
How can you use your competitors to your advantage?
How can you define and present your ideas to a designer/developer?
What can you continuously optimize your website to improve results no matter what your traffic volume is?
Learn what makes a website suck.
My 5 Step Process for creating an effective website that converts.
Learn about personas.
6 Lectures
4 Lectures
6 Lectures
4 Lectures
1 Lectures
Hi! I'm Dana. For over 15 years, I've been working in Marketing, Communications, Community and Social Media Management, as well as Corporate Social Responsibility and Sustainability. I've worked in global companies such as Starbucks and International Turnkey Systems, managing marketing, communications and community projects. I'm passionate about Marketing, web trends, new technologies, science, community management and social responsibility. I'm excited...
Exactly what I was looking for, thanks!
Well-explained, very concrete steps to take. Gets into marketing strategy but in a very focused way, what you need to get clear about in order to make good decisions for your website. It really demystifies website strategy and lets you do a lot of prep so that you could hand a designer some well-thought-out wireframes based on good research.
Great course, if you can include a downloadable PDF file as well.
This gives me a solid foundation for creating a website for conversion. Thanks Dana for sharing your expertise.
Timothy
The course will be more usefull with some pdf files.
( for summary and link)
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Eva K.
course covers only very basic topics