Brief Summary
In this course, you'll dive into the world of guerrilla marketing, learning creative and budget-friendly strategies to promote your business. With real-life case studies and fun challenges, you'll unleash your creativity and get valuable feedback on your ideas!
Key Points
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Historical journey of guerrilla marketing from ancient Greece to present
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Case studies from a 15-year career in creative directing
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Techniques for developing effective guerrilla marketing ideas
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Interactive workshops for hands-on experience
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Opportunities for feedback and skill enhancement
Learning Outcomes
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Develop unique marketing ideas that stand out
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Apply creative thinking to real-world scenarios
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Receive constructive feedback to enhance skills
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Understand the evolution of marketing throughout history
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Master guerrilla tactics on a budget
About This Course
A global pioneer in guerrilla marketing teaches you how to develop creative, effective marketing ideas for your business
An interactive workshop exploring guerrilla marketing ideas and non-traditional
marketing
From ancient Greece to the world's most successful small car launch, you
will explore guerrilla and non-traditional marketing as its evolved throughout
the ages.
Hayes shares his personal case studies from his 15 year career as a
Creative Director and global pioneer in modern guerrilla marketing.
You will discover the tricks and creative techniques to develop effective
guerrilla marketing ideas.
The final lectures will give you the opportunity to apply what you've
learned and flex your creative muscles in answer to two fun, challenging
briefs.
Finally, submitted student work will be subject to a kind but fair
critique which will help you sharpen your skills and abilities to sell creative
thinking.
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Jarlem D. N. J.
Because it was clearing