Guerrilla Marketing School

Join a pioneering workshop on guerrilla marketing to develop creative, effective strategies and learn from real-world case studies to enhance your marketing skills.

  • Overview
  • Curriculum
  • Instructor
  • Review

Brief Summary

In this course, you'll dive into the world of guerrilla marketing, learning creative and budget-friendly strategies to promote your business. With real-life case studies and fun challenges, you'll unleash your creativity and get valuable feedback on your ideas!

Key Points

  • Historical journey of guerrilla marketing from ancient Greece to present
  • Case studies from a 15-year career in creative directing
  • Techniques for developing effective guerrilla marketing ideas
  • Interactive workshops for hands-on experience
  • Opportunities for feedback and skill enhancement

Learning Outcomes

  • Develop unique marketing ideas that stand out
  • Apply creative thinking to real-world scenarios
  • Receive constructive feedback to enhance skills
  • Understand the evolution of marketing throughout history
  • Master guerrilla tactics on a budget

About This Course

A global pioneer in guerrilla marketing teaches you how to develop creative, effective marketing ideas for your business

An interactive workshop exploring guerrilla marketing ideas and non-traditional marketing

From ancient Greece to the world's most successful small car launch, you will explore guerrilla and non-traditional marketing as its evolved throughout the  ages.

Hayes shares his personal case studies from his 15 year career as a Creative Director and global pioneer in modern guerrilla marketing.

You will discover the tricks and creative techniques to develop effective guerrilla marketing ideas.

The final lectures will give you the opportunity to apply what you've learned and flex your creative muscles in answer to two fun, challenging briefs.

Finally, submitted student work will be subject to a kind but fair critique which will help you sharpen your skills and abilities to sell creative thinking.

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  • Learn Guerrilla Marketing

  • Creative Thinking Tips

  • Think Out The Box on a Tight Budget

Instructor

Profile photo of Floyd Hayes
Floyd Hayes

After 6 amazing years as Creative Director at Europe's first Guerrilla Marketing aency, Cunning London and 8 years at Cunning NYC, I launched my own creative consultancy in 2012.I bring 14 years of global experience in developing cross media marketing concepts, hosting brainstorms and running creative development workshops for brands such as HSBC, Unilever, MINI Cooper and NBC.My ideas are...

Review
4.9 course rating
4K ratings
ui-avatar of Jarlem do Nascimento Junior
Jarlem D. N. J.
5.0
11 months ago

Because it was clearing

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ui-avatar of Emily Chrysostomou
Emily C.
5.0
1 year ago

Very informative and interesting :)

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ui-avatar of Ashish Patel
Ashish P.
4.5
4 years ago

Great instructor.. would like to learn more from him

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ui-avatar of Naman Gupta
Naman G.
2.0
5 years ago

He just spoke about his stories which were just basic knowledge. Nothing one wouldn't own already.

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ui-avatar of Vinoth
Vinoth
3.5
5 years ago

na

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ui-avatar of Shreekant Kulkarni
Shreekant K.
5.0
5 years ago

It forced me to think creatively.

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ui-avatar of Joshua Adams
Joshua A.
3.0
7 years ago

I'm glad I could learn about "Guerrilla Marketing", as it was a topic I was curious about. I wish there were tests to help me remember this topic, and help me better apply it in the future.

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ui-avatar of Maja Vrčon
Maja V.
5.0
7 years ago

Esta bien.

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ui-avatar of Jeffrey Chrzanowski
Jeffrey C.
4.0
8 years ago

Great course taken on-line. Would be even better as an instructor led workshop.

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ui-avatar of Jean Kleinman
Jean K.
5.0
8 years ago

lots of examples and the stories behind them. this lecture is broadening the way I think about certain types of marketing and ways to grab attention as compared to traditional media.

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