Master Google Analytics to identify customer trends, uncover opportunities, and grow your business with actionable insights in this comprehensive beginner course.
This course is your go-to guide for mastering Google Analytics! You’ll learn to interpret data to discover new customer opportunities and grow your business, all without the boring stuff. Just clear, step-by-step lessons that make it fun to learn analytics!
Learn how to uncover actionable data and grow your business with Google Analytics
Do you know how to use Google Analytics to identify untapped opportunities for new customers? Do you know where you're most profitable customers come from?
No?
Then this course is for you. After taking this course you'll quickly gain all the skills you need to be a Google Analytics power user.Â
Google Analytics for Beginners takes you through all the reports found in your Google Analytics account. We'll dive in deep, as I explain each of the reports in detail and show you exactly how to use the information they contain to grow your business online.Â
This course follows a step-by-step process – using screencasts of an actual live Google Analytics account, so you can follow along in your own account. There are no long-winded lectures or boring PowerPoint presentations. Each lesson is simple and to the point.Â
What you will learn:Â
Who - your customers are including their demographics, interests and what type of devices they use.
What - they've looked at on your site and what they purchased (or didn't).
When - their first visit was and when they came back.
Where - they are from and what languages they speak.
How - they got to your website (social media, referred from another website, or Google search)
Become a Google Analytics power user
Learn how to create and analyze reports
Learn how to make data driven decisions
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I've taught over 50,000 students online marketing....and counting. I am a Google and Bing accredited digital marketer with 8+ years of experience helping companies grow online with a variety of marketing tactics. I previously led the marketing team at Code School where I helped grow the company to over 4 million users, before being acquired for over $36,000,000. Prior to...
Course was covered very much in detail.
Concepts were explained properly.
Super helpful! I've always been intimidated by GA - you made it easy to understand. What was once a beast to me is now but a small puppy.
This was a very informative course about Google Analytics. I gained a ton of insights about how to use the program.
Good overview of the analytics once you have everything set up, but no walk through of how to set things up (e.g. webmaster, adsense, goals, etc.). Appreciate seeing what is possible but would like to learn how to set those things up first as a beginner
Overall good content and can't complain for the price. However it appears this course is back from 2014 so I'm sure things have changed since this was produced.
Yes this course is a good match for me! I enjoy learning programs that pertain to my major to further my knowledge to prepare me for when I graduate in the Spring!
For a beginners course it lacks a bit of context but instead, he just go straight to one place to another. Many times he simply select options without explaining what they are, what they mean, for ex, what's the difference between Source and Source/Medium? Also, he didn't prepare the class. In some exercises he decides to create this or that out of the blue and sometimes doens't seem sure about what's doing, where to go. I felt like if it were a co-worker showing me how to use GA, and in this case the explanation would be good. But, for a paid course it lacks more structured/prepared exercises. Around 90% he showed I already knew just by playing around with GA and reading GA docs. I expected this course would help me to understand more of the concepts: what are dimensions, what they're used for, explain some of them, etc.
I was a good way to learn google analytics fast. You get a taste of the dashboard and reports with out mind boggling in depth info. Good if you have never used google analytics.
Very good course for introduce Google Analytics for beginners. However I think that the jargon/vocabulary used in Google Analytics is quite complicated and a clear definition of words like the different traffic, conversion, goals, event, ... will be better for beginners understand faster what we are talking about. There are tons of different graphics and information in GA and this course try to make is more clear. However I am still confuse with what is secondary dimension, metrics, ... The tone of the course is great, not too fast. The subtitles have a lot of errors and can be improved.
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Riley T.
Great overview on Google analytics, great resources, and overall a 'really, really really' solid course!