Founders Master Class: 7 Essential Steps for Startups

Join our Lean Startup Master Class to learn essential strategies for launching successful products and validating your business ideas effectively.

  • Overview
  • Curriculum
  • Instructor
  • Review

Brief Summary

This Lean Startup master class is a practical workshop designed to help entrepreneurs validate their ideas and launch successful products. Endorsed by industry experts, it’s all about active learning and doing, not just listening.

Key Points

  • Hands-on workshops for solo entrepreneurs and founding teams
  • Learn to document customer assumptions
  • Conduct effective customer development interviews
  • Refine your value proposition based on customer insights
  • Identify key metrics for product success

Learning Outcomes

  • Understand and document customer assumptions
  • Conduct meaningful customer interviews
  • Develop a strong value proposition
  • Prioritize product features based on insights
  • Establish metrics to measure your product's success

About This Course

A Lean Startup master class for solo entrepreneurs and founding teams

    This Founders' Master Class walks you step-by-step through the hard work that business founders must do to prove out their ideas and launch a successful product. 

    This is a premier program, currently in use by accelerators and incubators around the world. It is endorsed by Lean Startup creator Eric Ries, and has been use by 500 Startups, Singularity University, and the Obama White House. Whether you're a tech entrepreneur or simply learning how to apply the principles of Lean Startup, this course will set you on a productive path. 

    This is a HANDS-ON workshop, not just talks — Allow yourself extra time at the end of each step to do the work and move your company forward. A complete set of handouts and worksheets is downloadable as PDF files. 

    ---If you're an active entrepreneur, there is no better online resource for getting started and moving forward efficiently.--- 

The seven workshops in Startup How To cover:

  1. Document your assumptions about your customer

  2. Do GOOD customer development interviews

  3. Figure out the key learnings from customer development

  4. Hone your value proposition based on what you've discovered

  5. Use that value proposition to prioritize your product features

  6. Identify which metrics clearly show your product's success

  7. Root your whole business, and your product in a statement of vision and values.

    This isn't a "how to" curriculum, it's an active experience, rooted in the principles of Lean Startup. Our promise is that if you give us an hour, we'll save you a week.

    “Teams using the Janice's curriculum will understand Lean Startup at a fundamental level.”—Eric Ries, Author The Lean Startup, and Luxr advisor 

    "If we'd had this material six months ago, we would have saved hundreds of thousands of dollars, if not millions." —Bill Gross, Idealab

  • Discover which of your assumptions are wrong (and which are right!)

  • Understand what your customer really needs

  • Hone a value proposition that combines user needs with your business vision

Course Curriculum

Instructor

Profile photo of Janice Fraser
Janice Fraser

Janice Fraser Janice Fraser is a serial entrepreneur and a globally recognized expert on the management practices needed to support innovation at scale. Her clients have included the Obama White House, Proctor & Gamble, Lyft, and the Navy Seals Training Command. Frasier currently serves as SVP at Bionic, where she installs entrepreneurship and venture capital as forms of growth management...

More Courses By Eric Ries, Steve Blank, Dave McClure, Janice Fraser, Ash Maurya
Review
4.9 course rating
4K ratings
ui-avatar of Joy Acha
Joy A.
1.0
2 years ago

Not at all valuable. Can I cancel and get a refund?

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ui-avatar of Anna Moran
Anna M.
4.5
3 years ago

Fantastically simple and effective steps. I have really enjoyed the content and ease of applying the activities. Only glitch is that I can't seem to download the resources.

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ui-avatar of Duncan Browne
Duncan B.
4.5
3 years ago

Great practical examples to build an early-stage product process

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ui-avatar of Rebecca G Chase
Rebecca G. C.
4.5
4 years ago

I didn't fully know what to expect, but this got me to think about some very useful new-to-me ideas. Thanks!

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ui-avatar of Angela Li
Angela L.
4.0
4 years ago

This course was good. The info and exercises were clear and actionable. The teacher was personable and credible. However, the transition music is absolutely horrible and detracted (in my opinion) greatly from the content. The "music" really cheapened and aged the content (think 90s instructional video).

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ui-avatar of Marx Paulo Wogel Cambraia
Marx P. W. C.
5.0
5 years ago

Hands on!

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ui-avatar of ofer mar
Ofer M.
5.0
5 years ago

Easy to follow and then use it with my team,

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ui-avatar of Konrad Roepke
Konrad R.
4.5
6 years ago

It's super well structured. The prompts are well written and clearly formulated to act on. I think I might be able to use these prompts for workshops myself. :)

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ui-avatar of Maura L Maher
Maura L. M.
4.5
6 years ago

easy to follow and engage remotely

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ui-avatar of Natasha Zaphiropoulos
Natasha Z.
3.5
6 years ago

A little too slow to begin with

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