Discover the essentials of SEO with our friendly course! Learn keyword research, content writing, link building, and more to boost your online presence.
This course is a fun and easy way to dive into the world of SEO! You'll learn how to research keywords, write fab content, build links, and even speed up your website! By the end, you'll be ready to rock your own site or help others nail their SEO game.
Training Keyword Research, Content Writing, Link Building / Backlinks, Website speed etc. Digital Marketing starts here
Course Description
SEO or search engine optimization is probably one of the most misinterpreted or misunderstood subject in the field of marketing. Â
Unfortunately, many false claims from unscrupulous online marketers, projecting SEO as a Magic Solution to achieve overnight success in getting traffic and leads and the subsequent failure to achieve it has caused businesses to devalue its importance as a part of their marketing strategy. Â
This is highly unfortunate because, if applied correctly, SEO can bring in qualified leads and customers to any business. It can help to achieve a much better ROI than many of the traditional marketing techniques like print advertisements and TV commercials. Â
Why This Course Â
This is a comprehensive course that covers all the Important aspects of SEO. Upon completion of this course, students will not only get a Certificate but would have gained an important marketing skill that will tremendously boost their chances of becoming successful in their business/career. Â
Course Content and Overview Â
SEO Basics Â
We cover the meaning of SEO, search engine algorithm, google business model and on-page and off-page SEO meaning and examples.
Keyword Research Â
In this section, several Important questions related to keyword research like Why keyword research is important, Customer journey in the process of search, Different categories of keywords, How keywords are targeted and ranked in a website, Free and paid tools to generate large amount of keywords, How to find keyword difficulty, What are LSI or Latent Semantic Index keywords, How to use LSI Keywords and How to Generate more content Ideas to write blog posts and Articles.Â
This section shows a step by step process to conduct Keyword research using free and paid tools.
Optimizing Content
Content marketing is intertwined with SEO. Talking about SEO without writing great content is as good as a human body without the soul. So In this section, we talk about writing and optimizing great content.
Several On-Page and Off-Page SEO factors are covered here. Specifically, Crafting great titles and subheadings, Writing best meta descriptions, Matching search intent and using only appropriate keywords, Keyword positioning, Prominence and Proximity, Using Alt texts and Captions for Images, Types of content to use, Examples of words that can boost SEO, Active vs Passive writing style, Freshness of the content, Choosing topics for writing, Internal and External links, Ethical practices while writing and sharing content, Being mindful of plagiarism, Spell checking, Proofreading, Word counting, Usefulness of swipe files, Placing Call to Actions (CTA) at appropriate places, Using click triggers, Outsourcing blog writing, Inbound marketing tips, Leveraging Influencers, Best SEO content writing style, Using Anchor Text, Creating link baits, Encouraging social shares, Including SEO case studies, Using video transcriptions and many more.
All in all, this section covers everything about How to create great SEO content, market the same and tools that can help to do that.Â
Link Profile & Link Building
This section covers the meaning of a good link profile, Importance of anchor text, Relevancy and Freshness factors, Diversity of linked Pages, Number and Quality of Links, etc.
This section also covers several practical ways to Build Quality Links to your Website.
Web Page Speed Factor
Web Page Loading speed is an Important SEO factor confirmed by google. This section covers the meaning of web page speed and various ways to make your webpage loading superfast.
Dwell Time
Dwell Time is a clear user experience factor that influences SEO. This section covers the components of dwell time and practical tips to improve the same
Responsive Web Design and Layout
This section covers how to make your website Mobile responsive and various ways and tools to make it happen.
Social Signals
In this section, we cover how social signals and shares affect SEO.
Other Factors
All the factors that are not covered above are covered here. Most of these factors are moderate to lesser important ones when it comes to SEO.
At the end of the course, students will be able to handle SEO issues with deft, whether it is optimizing their own website or clients’ websites.
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I am a digital marketer and and I teach content writing, copywriting and SEO.I also trade and invest in financial markets, especially stock markets.I use technical analysis to trade in futures and options segment. I also invest in quality stocks to make a fortune over a longer horizon. I offer coaching to beginner traders and help them to achieve financial...
I wanted to learn more about SEO and this course helped me a lot. Thank you very much for this amazing course. It helped me understand SEO better and apply what I have learnt to actual projects. I felt the WordPress lectures needed to be updated as WordPress design has changed a lot in recent years.
Really interesting and interactive. I really appreciate the effort the lecture has gone through to teach his students.
I had some experience in SEO but this course taught me a ton of new things. It's comprehensive, easy to understand, and easily applied to a number of sites.
very easy and clear to understand engaging students to take action by not spoon feeding them.
This is an useful course for me. Its content is comprehensive.
fino ad ora mi sta spiegando bene argomenti che conosco poco perché parto dalle basi
Not all of the content is working right now!
It is very detailed with lots of great information that you will not be able to find on the web.
Good course, a lot of useful content, it will help me a lot in marketing my content and helping clients.
To be improved:
- The title includes 2020, but we can see that the author recorded in 2017 and some links are dead now.
- The overall presentation can be improved, it's sometimes a little inconsistent and messy.
Apart from that, I'm satisfyed. Thank you Mr. Sivakumar Kannan!
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Farzad F.
I found whatever I need. thank you