Competitive analysis: Tools to beat your competitors

Master the art of competitive analysis with our A-Z guide on keyword research, SEO, PPC, and social media tools to outperform your competitors.

  • Overview
  • Curriculum
  • Instructor
  • Review

Brief Summary

This course is all about beating your competitors using SEO, PPC, and social media tools. You’ll dive deep into what they’re doing and how you can use that info to get ahead, all while having fun learning with easy-to-follow materials.

Key Points

  • Learn competitive analysis for online success
  • Use keyword research for SEO and PPC strategies
  • Discover tools to monitor competitors' social media
  • Analyze data to optimize your campaigns
  • No prior experience needed to start

Learning Outcomes

  • Understand how to perform in-depth competitor analysis
  • Identify high-performing keywords and ads used by competitors
  • Create compelling social media content to attract target audiences
  • Utilize over 30 competitive tools for data analysis
  • Gain insights into effective SEO and PPC strategies

About This Course

A-Z guide on how to beat your competitors using a combination of Keyword Research, SEO, PPC and Social Media tools.

After taking this course - you will understand everything your competitors are doing online and what is currently working for them. You will also learn how to use those learnings to beat them in SEO, PPC & Social Media.

This course has been carefully designed and structured to explain all aspects of competitive tools and how you can use those tools to beat your competitors. This includes using the tools, collecting the data & analyzing that data to your advantage.

Why take this course?

  1. Find out what your competitors are doing SEO wise with in-depth analysis on their linking and content strategies.

  2. Get more SEO traffic by ranking over your competitors.

  3. Understand what keywords to target for your PPC campaigns. Use the money your competitors spent testing "their" keywords to start your campaigns with a profit.

  4. Monitor your competitors social media presence and create compelling content to win over their audience

  5. Use free tools to proactively monitor your niche and trends to be on top of the market

  6. Learn about 30+ competitive tools and how you can use them to collect precious data and beat your competition.

  7. Use your competitors hard spent money to start off with the most performing keywords, ads and landing pages.

  8. Find what SEO keywords are providing them with the most traffic.

  9. Save time and money by learning what ads or banners are working for your competitors and create better performing ones for yourself.

A few more reasons why you should take this course!

There are many advantages to learning about what your competitors are doing, especially in this course as it covers EVERY LITTLE aspect of the subject. Here are a few more advantages:

  • Increase your digital efforts on already performing channels and strategies used by your competitors.

  • Explore and use strategies your competitors are not implementing yet.

  • Create better compelling ads & landing pages to gain a higher ROI

Are there any prerequisites?

There are NO prerequisites to taking this course. You don't need to know code,or have any digital marketing experience to take this course. Having a website is definitely a plus, however is not required. The course is designed for all user levels and is structured in the most effective way possible for maximum learning and implementation.

Material & Follow-up

Each and every section contains downloadable material that will help you remember and better expand your knowledge in the subject. The downloadable material is there to assist and confirm what you have learned. Every section contains video, audio and live presentations to help you become an expert in the subject quickly. I have also made sure that all my students will have the ability to interact with me and ask me any questions that they feel are necessary to grow their knowledge. (Just post your questions in the discussion board and they will be answered within 1 day)

This is not your ordinary course! This course is designed from beginning to end with the intention to get you to become an expert in dissecting your competitors and using their data to beat them. Competitive analytics and competitive analysis tools have long been a best kept secret by digital marketers, however in this course they are all explained in detail.

Hope to see in the course! :-)

  • Rank over your competitors on Google

  • Get higher conversion rates in PPC (Adwords, Yahoo Ads, YouTube) using your competitor data

  • Track everything your competitors are doing online

Instructor

Profile photo of Zaid Ammari
Zaid Ammari

Zaid is a leading expert on data driven digital marketing; focusing on analytics and actionable insights from data. Founder of PPC Masterminds, an instructor at SEO Optimizers Training Center and an organizer of Los Angeles Google Analytics Free Training MeetUp in Los Angeles, California. He is also a contributor to tech co & bosmol social media blog - he has...

More Courses By Zaid Ammari
Review
4.9 course rating
4K ratings
ui-avatar of Vivian So
Vivian S.
5.0
6 years ago

very in depth

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ui-avatar of Mark Dunson
Mark D.
5.0
7 years ago

This was a good course.

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ui-avatar of Mark
Mark
5.0
7 years ago

Great

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ui-avatar of Ton Tognolli
Ton T.
2.5
8 years ago

Saw little new that i didn't already knew. What i found not good is that several things are really outdated. Topsy and marketing grader don't exist anymore. Also there was no in-dept explanation on how to beat the competitor. Finally most tools are paid tools although there is lot's of stuff for free out there. I was very disappointed because i had high hopes on this course. If you never did any competitive analysis, then all of this will be new for you, but unfortunately i did a lot of research on the topic already. I am sorry but i want to give my fellow students a honest review of the course. Hopefully my feedback is also useful to the teacher.

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ui-avatar of Gerald Smith
Gerald S.
5.0
8 years ago

SEO finally makes sense after watching this.

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ui-avatar of Tiago Lucena
Tiago L.
5.0
8 years ago

This course is allowing me to better understand the techniques around digital marketing and helping to create better retargeting campaigns for my customers and subscribers. Many thanks!

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ui-avatar of Arnold Arbuis
Arnold A.
5.0
9 years ago

I've been an Digital Marketing Professional for more than a year now but when I saw this video from Zaid, I was blown away! The tools of the trade mentioned in this video will really teach you how industry professionals are doing their job. Before I was doing it manually and GA only, now I have more tools in my armory! I gave this guy a high Five Star!

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ui-avatar of Timur Ismanov
Timur I.
5.0
9 years ago

A lot of useful information about how to use different tools for competitive analysis! I think even experienced guys can get some new information. Thanks for the course!

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ui-avatar of Eysi Speis
Eysi S.
5.0
9 years ago

Great course! I learned a lot. Nice flow and straight to the point. Thank you!

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ui-avatar of Mengfei
Mengfei
5.0
9 years ago

Easy to follow and well put lecture! Very informative!

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