Building Your Platform

Learn key insights from Amazon, Apple, Facebook, and Google to enhance your business strategy with platform thinking and ecosystem building.

  • Overview
  • Curriculum
  • Instructor
  • Review

Brief Summary

This course dives into the success stories of Amazon, Apple, Facebook, and Google. It reveals how platform strategies helped these companies excel and gives practical advice for all businesses to learn from their secrets. Feel inspired to think bigger and bolder with your own ventures!

Key Points

  • Learn from the successes of Amazon, Apple, Facebook, and Google.
  • Understand the concept of platform strategies.
  • Explore how businesses can build their own platforms.
  • Discover the advantages of adopting platform thinking.
  • Gain insights from Phil Simon's expertise and experiences.

Learning Outcomes

  • Identify what makes a contemporary platform.
  • Recognize the value of platform thinking in business.
  • Apply lessons learned from the successes of major companies.
  • Build a foundation for your own platform strategies.
  • Develop a broader understanding of business ecosystems.

About This Course

What Businesses of All Sizes and Types Can Learn from Amazon, Apple, Facebook, and Google

Amazon, Apple, Facebook, and Google (aka, The Gang of Four) are perhaps the four most successful companies around right now—and for good reason. Each company has embraced platform strategies, built different planks, expanded their businesses in new and interesting directions, and grown powerful ecosystems.

In this course based off of his highly acclaimed book The Age of the Platform, award-winning author and recognized technology expert Phil Simon distills the essence of platforms—and what has made these companies so successful. What's more, he provides inside advice for businesses of all sizes and types. Yes, they can  learn from The Gang of Four.


  • To introduce students to platform thinking.

  • To define a contemporary platform.

  • To describe the benefits of platform thinking.

Instructor

Profile photo of Phil Simon
Phil Simon

Phil Simon is a frequent keynote speaker, recognized collaboration and technology authority, and college professor-for-hire. He is the award-winning author of eleven books, most recently Reimagining Collaboration: Slack, Microsoft Teams, Zoom, and the Post-COVID World of Work. He helps organizations communicate, collaborate, and use technology better. Harvard Business Review, the MIT Sloan Management Review, Wired, NBC, CNBC, BusinessWeek, and The...

Review
4.9 course rating
4K ratings
ui-avatar of Devansh Kumar
Devansh K.
3.5
4 years ago

Had put a rating of 4, but moved it down.
The course at some level feels like a book intro. to the one written by the author.

Would help to have an example of how a platform got built from start to finish... the challenges, the tech. choices, what were the considerations.

When the course completed, I felt I've had a party conversation on platforms and no real takeaway

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ui-avatar of Josef David
Josef D.
2.5
7 years ago

Basic introduction to platforms. No practical step-by-step guide on how to implement a platform which I was looking for.
Some good examples , however, it's not on the quality level I'm accustomed to from other instructors on Udemy.

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