Discover how to build and maintain a powerful personal brand to enhance your career and stand out in today's competitive landscape.
This course teaches you how to build and manage your personal brand in today's digital world. You'll learn why personal branding is crucial and how to effectively communicate who you are and what you do, turning your passions into profitable opportunities.
The Brand Building Guide to learning how to discover, create, communicate and maintain your brand for career & success.
In order to compete in the new economy, you need new skills and a new mindset. There is no linear career path anymore and instead you have to be accountable for your own career and take charge of your life. In addition, the internet has changed how we manage our careers and social media has become the preeminent channel to communicate who you are and what you do. Your first impression is no longer a handshake, it's a Google search for your name. What people discover about you online can make or break you and if you don't take control of your online brand, someone else will. Today, everyone is a brand, even you! Those who will be successful will understand the power of personal branding and best leverage it to stand out from the competition and turn their passions into profits.Â
I created this brand building guide because I wanted you to be one of those successful professionals. This course will show you, from start to finish, how to build a personal brand that you will be proud of and that will enhance your career or your business. These branding fundamentals will help you better compete in an ever changing economy and give you more meaning in all that you do.
Understand what personal branding is, why it's important and how it applies to your situation.
Learn all of the many aspects of personal branding.
Be able to use the DCCM personal branding process to your advantage (Discover, Create, Communicate and Maintain).
3 Lectures
8 Lectures
4 Lectures
4 Lectures
Dan Schawbel is a New York Times bestselling author and the Founder of Millennial Branding. He is the bestselling author of three career books: Back to Human, Promote Yourself and Me 2.0. His new book, Back to Human: How Great Leaders Create Connection in the Age of Isolation, is a Washington Post bestseller and was selected by The Financial Times...
Wanted to get to the steps on how to do it
Amazing- lots of great solid information that I can put into play right away.
Haven't heard anything particularly new yet. Hoping to get some good insights or practical steps in the future.
The 4 steps are really relevant. A lot of the other information is simple logic.
This is one (very boring) bloke speaking about branding. He covers all the bases in passing. There is no detail and no real consideration given to anything. There is nothing that you could not find in 2 minutes on the net. It must have taken about 2 hours to write. There is absolutely nothing to break up the monologue. If this is the way he thinks you should project yourself to the world, good luck to him. I didn't even bother to finish the last few "lectures". A waste of time and money.
Very compact and full of great tips on how to promote yourself and create your brand.
The course is great in its sequence and illustrates the self branding techniques in a very simple yet professional way. I believe everyone will benefit from it even those who like to start a new business and not only young people who need to brand themselves in merciless markets which look always for the best qualities and efficient workers.
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Nguyen Q. T.
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