Learn to write effective marketing blogs that drive engagement and sales using AIDA and SEO techniques tailored for entrepreneurs and small business owners.
This course teaches entrepreneurs and small business owners how to write effective marketing blogs and articles. With a focus on AIDA principles and SEO, you'll learn to engage a specific audience and drive sales through impactful writing.
Blogging - How To Write Marketing Blogs For Your Business
Blogging - Blogging For Business*
*This course is included in the Social Media Marketing Masterclass - So please do not purchase if you already have that course.*
Blogging for business - learn how to write blogs that generate leads and sales - learn professional modern blog and article writing techniques
Do You Want To Learn How To Write Blogs Or Articles That Drive Specific Marketing Objectives?
But don't know where to start?
If you understand the AIDA principles of copywriting…
...And if you know how to balance traditional copywriting skills with solid SEO techniques…
...Then getting people to engage with your writing will be much much easier.
Copywriting In The Digital Age:
A lot of copywriting courses focus on sales copy.
Or they focus on SEO (search engine optimisation).
In this course we balance the two needs together, so that you can write great sales copy and also perform well when it comes to getting found in search.
AIDA Copywriting:
We will show you how to apply the time honored process of using the AIDA copywriting techniques and apply them to blog writing and article writing.
Once you understand the ATTENTION, INTEREST, DESIRE and ACTION phases of writing good content, the improvement to your writing will be dramatic.
Targeting A Niche Audience:
One of the biggest mistakes that people make when writing marketing material, is that they do not target a niche audience.
In this course we will guide you through that process and explain how you write to “BOB", your target client.
Balancing Copy With Keyword Research:
An important aspect of modern copywriting is balancing traditional copywriting skills with SEO needs.
In this course we will take you through that process and show you some simple techniques for researching keywords and keyword phrases you can use in your blogs or articles.
Topics Covered In The Course:
Content marketing principles
Blogs vs articles
Identifying a niche audience
Finding your style
Preparation tips
Page setup and flow
Links and actions
Additional content
AIDA copywriting techniques
Keyword research tools
And much much more…
Who Is This Course For?
This course is designed for entrepreneurs and small business owners who have had no formal copywriting training.
It is also a good introduction to copywriting for the social media marketing professional who wants to learn how to structure a blog or article and drive specific actions.
Who Is This Course Not For?
This course is not for those who are looking for a short cut on SEO techniques, it is not a course on how to game the Google search system, it is an ethical course that teaches sound psychological principles.
So Join Me On The Other Side:
Where we can help you learn how to write better copy for your blogs and articles and improve your marketing skills!
Understand AIDA Copywriting techniques
Balance sales copy and SEO copy so that articles work for their audience
Identify a niche audience and write for them
3 Lectures
6 Lectures
1 Lectures
2 Lectures
Mark runs an online training company called SME Heroes, which specializes in training on all things to do with sales, online marketing, management, and his personal passion entrepreneurship.He has extensive experience with online business in various forms over the last 20 years and loves to share his hard-won lessons and techniques for online business success.He runs online retail businesses, a...
Information is clear, concise and easy to follow. It translates into actionable items fluidly. I can take notes without having to constantly pause and rewind. The presenter speaks clearly without Jargon.
This is a well laid out process for getting thoughts together for web content.
outstanding!
New subject and ideas very professionally covered and easy to implement.
Highly recommended
Nancy Thomas-Ward
Great Course! I have been studying SEO for a few years and Mark offers a lot of logic to some of the 'best practices' (so they say), that never seemed that logical! Highly recommend this course if you want clear cut explanations on how to write a blog or other marketing copy.
thank you been very interesting will be looking at offer courses
Solid info, easy to follow
Discover the way to create an article or blog that attracts high-quality readers and how to lead those readers to take actions you want them to take. Mark provides best practice, indeed!
This course is a good foundation course for those who want to bring more people to their blog. It doesn't give you blog topics which is great, it gives you blog strategies on how to wrote to your audience to build their interest in your content.The teacher is clear with his concepts, examples and conveying the course information and he gives great examples from his own company to explain the principle he is talking about.
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Mauricio B.
This short course was very good. Short and straight to the point. It gives the basic knowledge to start working while you get better on the field if you are a beginner writing efficiently for blogging.