Explore how external factors and internal capabilities influence company operations for successful branding and marketing strategies in dynamic markets.
This course dives into how outside factors and inside strengths shape a company's success. You'll learn to map out what's good, what needs work, and how to spot opportunities in the market for building a brand that stands out.
Reviews the external environmental factors and internal organizational capabilities that impact how a company operates
This course reviews the external environmental factors and
internal organizational capabilities that impact how a company operates to
create a successful product or brand. Since companies operate in dynamic
environments, understanding the changing landscape and current trends that are
impacting the business helps to develop a sound Marketing Strategy. This course
includes three process namely - Determine Strengths and Weaknesses, Determine
Opportunities and Threats and Define Market and Identify Market Segments. The
course is useful to students and professionals who wish to gain an in depth
understanding of the topic analyzing market opportunity. The many authors,
advisers, and reviewers of the course have worked in numerous Sales and
Marketing areas and geographic regions across a variety of industries. Thus,
insights provided by them make this course industry independent. The course
defines the topic in terms of processes that comprise a series of actions that
leads to a particular result. Each process requires specific inputs and then
uses tools to create specific outputs.
Understand the external environmental factorsand internal organizational capabilities that impact how a company operates to create a successful product or brand
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SMstudy has been created by VMEdu, Inc., a global certification course provider that has educated over 400,000 students world-wide in more than 3,500 companies. SMstudy's certification training is provided through its 500+ Authorized Training Partners (A.T.P.s) across the globe. The SMstudy courses explain Sales and Marketing concepts through a practical, process-oriented approach. This helps Sales and Marketing professionals understand the...
Tons of great information.
Informative and build the foundations for understanding market analysis methods.
Good course
Very Insightful
It was a good match; however, it was a lot of information to consume. A presentation copy would be good for reference as business is conducted.
course is informative but would be great to know few tools we can use for market research like semrush etc , re
So far great course! Should be a little slower though.
Good match
Thanks for explaining in detail the value of SWAT Analysis. Great information if you are in a marketing role.
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Vidya S. R. B.
Yes, this was a good match for me to upskill my knowledge of market analysis.