Elevate your AdWords skills with advanced techniques, remarketing strategies, and expert insights on automation and campaign management for optimal ROI.
This course dives into advanced AdWords techniques for those already familiar with the basics. With fresh content, you'll learn to navigate the new interface, automate tasks, implement effective remarketing strategies, and optimize your eCommerce campaigns for better ROI.
This course is designed to take your AdWords knowledge to the next level and learn advanced techniques in AdWords
This course is updated as at November 2017
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***Just uploaded - New AdWords Interface -Â AdWords is in the process of rolling out their brand new interface - we just recorded a video showing you how to navigate through it!
***Just uploaded -Â AdWords Scripts - How to get scripts to perform a lot of the manual grunt work required when maintaining your AdWords account. A LOT more coming soon to this section!
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Do you want to take your AdWords account to the next level? If you are new to AdWords, then this course is NOT for you. This course is designed to build on a basic knowledge of AdWords.
This course will give you a rare glimpse under the hood of the advanced techniques I use to manage existing accounts in my AdWords agency.
Remarketing is where it is at!!!!
Ever wanted to learn how the pros do advanced remarketing for their clients? I will show you how I do it for my clients.
Do you have an eCommerce store? Then you need to run a specific shopping cart abandonment campaign and I will show you how to do (I fact, I show you 2 ways to do it). It is important to do as it will give you the best possible ROI.
Don't know what RLSA is? Then you NEED to know this and START IMPLEMENTING IT!
This course will also go through the following:
- How you can use in built automation tools to speed up your account management.
- How to use labels and filters for quicker management.
- How to use Google Tag Manager to look after your tracking codes so you can be sure they have been implemented correctly.
- How to make a campaign specifically for mobile! And how to track mobile conversions! Highly relevant in this day and age.
- A timetable of optimizations that should take place each month - i.e. what needs to happen weekly, fortnightly, and monthly!
Each section of the course contains:
- A course tutorial on the topic
- A live walk through of what was just taught.
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This course will be continually updated so you can be sure you will kept up to date with all the constant changes that Google make.
Click Enrol Now to access the course instantly.
And of course, if you are not satisfied with this course, you will receive a full refund for up to 30 days after your purchase.
Manage Google AdWords campaigns like a ninja.
Use many of the automation optimization tools used by AdWords agencies.
Use in built Google tools to speed up optimizations of campaigns
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Ilana Wechsler is a Pay Per Click Marketing Professional with over 15 years experience in Information Technology working for many large international corporations. Ilana started on her online marketing journey 7 years ago and founded Green Arrow Digital, a digital agency specialising in Pay Per Click Marketing for businesses. Since then, she has run this successful agency, specialising in Google...
Really great information.
well explained and easy to digest
Runs through alot of content so fast that if I didn't already know how to do it, I'd be lost. Those areas that I don't know, few, I'm having to research all over the web to find all the information she glossed over. Seems like she didn't spent much time on a curriculum.
The google tag manager interface has changed recently so it would be better to show an updated video.
Very good information on some advanced functions including scripts.
One of the good Google Ades courses
Average to good course I would say, since the course is not updated, some of the material is outdated, hence of not much use.
The course visuals are outdated. If you work in the US, your interface will NOT match the instructors. I did appreciate that she walked through examples so we could see visuals. To me, this course is still a beginners course. I was hoping for some more advanced trainings.
It is more theoretical than practical for eg: in the conversion tracking module it was only shown how do I add it in GTM but where will I find that code on my AdWords account was not mentioned also how do we go about leads conversion tracking and product conversion tracking that has also not been mentioned. The course needs to be detailed as said in the course description. Budgeting in AdWords module a slide with two things was shown it should have been shown in the AdWords account how does it work
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Alisa O.
Cool explanation. Very easy to understand!